Hyper Local? what is this all about?

New buzz word "hyper local" search. What this is referring to is the ability to drill down to a town, a specific street or zip code to filter search results. If you are looking for LOCAL dry cleaner and can find one conveniently located near your home or office you are more likely to choose this business. Some search engines like MyWebYellow allow you do this type of search. So try search term= pizza in location=14450 and see what you get. Enjoy!