Wednesday, June 23, 2010

VIP Mobile Marketing

VIP Mobile Marketing aligns with strategic partner Valpak Rochester to offer mobile marketing offers, discounts, coupons and messages

Valpak Rochester is a leader in the direct mail coupon space and is now partnered with VIP Mobile Marketing, the mobile phone marketing specialist in an effort to launch a targeted SMS text marketing program to both local and national brands. This partnership is designed to make it easier for consumers to find, search and use offers relevant to their locations.

"Mobile marketing is just one of the next big waves in new-age marketing tactics," said Kathleen Jacobs, owner of VIP Mobile Marketing headquartered in Rochester, NY, "The reason why merchants are taking to this new medium so strongly is because cell phones are always with us and we are able to tap into a younger audience like never before. With mobile marketing there is no need to clip paper coupons, no need to check email or surf the Web looking for hot deals, people can quickly and easily navigate through coupons, discounts, and offers without sifting. In addition marketing messages can be modified or brought to market in an instant. Imagine a customer walking up to the counter holding up their cell phone and saying I want this special.”

Because of the real-time nature of this vehicle of communication, we can customize the offers or message," "For example, in the food category, we can drive lunchtime or dinnertime traffic specifically to those customers who have opted in by delivering a message to customer’s cell phones. Using VIP mobile marketing SMS text messaging, Valpak of Rochester will send offers and point-of-purchase messages to consumers who opt-in. These offers can be redeemed immediately.

Who we target
VIP Mobile Marketing’s primary focus is on delivering mobile offers, discount, coupons and messages for service industries including but not limited to fast food restaurants, fine dining, auto service, auto oil/lube, auto wash and the entertainment sector. In addition, dry cleaning hair salons as well as other retail or service based businesses can reach their customers anytime anywhere with a compelling offer.

"There is ongoing interaction with the consumers in these categories and because of that we believe that they will be highly responsive to mobile offers, discounts, coupons or messages," said Ms. Jacobs, How about just a reminder to drop off the dry cleaning each Tuesday?

Consumers opt in for the mobile offers either once they receive the Valpak envelope, through a direct mail piece, a radio or television spot, billboard or in-store signage. We make it simple to join and unobtrusive to maintain- consumers only sign up for what they want creating an extremely targeted–interested consumer.

Consumers receive a welcome message within 30 seconds and a text message from that particular merchant.

As part of the VIP mobile database, the opted-in consumer will continue to receive mobile offers; discount or campaign messages till he or she opts out.

Customers will be sent information between two and four times a month. The message, discount, coupon or offer can be saved on the consumer's mobile phone. He or she can go to the store or company, display the text message to the attending cashier and then obtain the discount or offer.

Marketers can now integrate across Valpak’s shared mail drops, targeted direct mail and mobile. The company will not only time the drops to the advertiser's needs, but also report the timed opt-in.

The advertiser gets access to consumers who have opted in for VIP Mobile Marketing-delivered messages, offers, discount and coupons in metro areas including but not limited to Rochester, Buffalo and Syracuse.

Direct marketing at its best "Mobile direct marketing mobilizes traditional print and electronic strategies to drive more traffic to the advertisers stores, it sparks purchases and increase sales. In addition, it enables merchants to increase their reach and engage the mobile consumer, especially the hard to reach 18-34-year-old demographic, by providing a measurable, direct call to action in the form of mobile coupons, discount offers or marketing messages.

This form of marketing is even more direct than traditional mail or online pieces. As consumers have become more comfortable communicating via text from their mobile devices, direct marketers can capture their attention at multiple points during the day. Mobile direct marketing even permits touching the customer at the point of purchase.

Merchants can now have a marketing campaign that hits a consumer at three different points during their day—in the mailbox, on their PC and now their mobile phone.

This begs that you ask yourself this question “We can hit your customers, anytime anywhere… Can you?”

For additional mobile, print or SEO information please contact Kathleen Jacobs 888-843-1113 or kathleen@vipmobilemarketing.com